Innovation in Political E-Campaigning

Integrated Marketing Communication=> Online & Social Media promotion
Disclaimer:  I am personally not a supporter of AAP, but liked the way of out of the box campaigning:
https://welcomekejriwal.in/?fbclid=IwAR1l063Tixgkci1_ZJoTVBf1VTdQ7zY4UBHoNFdngT9m-EM9STlm-dVpjGU